The
Media Monitoring Project Zimbabwe (MMPZ) recently revealed that their research
capabilities are still limited to monitor media activities over social media as
much as they do with broadcast and print media.
MMPZ
research team acknowledged that there was still a limitation in resources that inhibits
them to conduct credibility research over internet media during a lecture they
recently held with media students at Great Zimbabwe University which was based
on media credibility in Zimbabwe.
“Our
media research is hitherto conduct researches on social media because we still
lack the capability to watch over global internet mediums and due to its
anonymity and lack of clear ownership we cannot approach internet users for
preliminaries before our researches” said MMPZ sub-editor Edson Madondo.
Madondo
further noted that it is part of their working endeavor to take such
recommendations to that they channel efforts towards checking locally known
websites and along those lines they have also published a research based on
online mainstream media comments online.
MMPZ
is a local monitoring board that seek to measure the performance of Zimbabwean
media if they are adhering to professional ethics, standards and have been
conducting prototype lecture around universities in Zimbabwe so as to
familiarize media students with the media credibility index of which the 2014
edition is the seventh of its kind.