MMPZ hitherto monitor social media use

The Media Monitoring Project Zimbabwe (MMPZ) recently revealed that their research capabilities are still limited to monitor media activities over social media as much as they do with broadcast and print media.

MMPZ research team acknowledged that there was still a limitation in resources that inhibits them to conduct credibility research over internet media during a lecture they recently held with media students at Great Zimbabwe University which was based on media credibility in Zimbabwe.

“Our media research is hitherto conduct researches on social media because we still lack the capability to watch over global internet mediums and due to its anonymity and lack of clear ownership we cannot approach internet users for preliminaries before our researches” said MMPZ sub-editor Edson Madondo.

Madondo further noted that it is part of their working endeavor to take such recommendations to that they channel efforts towards checking locally known websites and along those lines they have also published a research based on online mainstream media comments online.

However the question remains....how effective is MMPZ is monitoring media coverage in Zimbabwe yet most media sources are now being disseminated and broadcasted over the internet? There is high internet use in Zimbabwe and the internet has become the most used medium to access news and other media yet the only independent research and monitoring board is incapable of engaging the medium.......... The Voice of Wasu speaks

MMPZ is a local monitoring board that seek to measure the performance of Zimbabwean media if they are adhering to professional ethics, standards and have been conducting prototype lecture around universities in Zimbabwe so as to familiarize media students with the media credibility index of which the 2014 edition is the seventh of its kind.